Position: Director of Marketing and Community Relations

Reports to: Assistant Head of School

Classification: Exempt, Full Time

Summary: The Director of Marketing and Community Relations is responsible for the overall marketing and communications program through effective, professional communications with internal and external audiences to attract and retain students and build the School’s public profile.

QUALIFICATIONS:

Education and Experience

• Bachelor’s degree in marketing, communications, journalism, public relations, or other related communications or business fields
• Minimum 2-3 years of professional experience in marketing or communications
• School marketing and communications experience preferred

Knowledge/Skills

• In-depth knowledge and skill in the use of digital, web-based, and social media marketing
• Creative skills in brand-consistent messaging and marketing campaigns
• Effective organizational, interpersonal, and customer service skills
• Strong skills in writing, proofreading, and editing
• Ability to meet established deadlines in a fast-paced environment while prioritizing and multitasking, with keen attention to detail
• Ability to work efficiently and effectively, both independently and in collaboration with others
• Experience in managing and maintaining websites
• Proficiency in Microsoft Office suite, Word Press, Canva, FACTS / RenWeb, AWeber, and Photoshop; knowledge of other Adobe Creative Cloud applications
• Familiarity with digital photography and video production

DUTIES AND RESPONSIBILITIES:

Marketing and Communications

• Develop and manage the production of promotional marketing campaigns aimed at strengthening the School’s brand in the community and increasing student enrollment
• Implement digital communications strategy to engage users and facilitate a positive user experience through the School’s website and digital marketing
• Manage official School social media accounts, including Instagram, X, LinkedIn, etc.
• Create original content for a variety of communications, including all social media, e-blasts, monthly newsletter, and promotional pieces
• Identify and coordinate photography and video needs
• Manage and maintain the School’s website
• Manage the advertising and promotions budget
• Maintain a professional level of confidentiality regarding all matters

Other

• Perform other duties as assigned
• Office hours: Monday-Friday, 7:30 m. - 4:30 p.m.
• Position requires enthusiastic willingness to work occasional after-hours and weekends
• May be required to lift and carry boxes of materials and equipment weighing 25-50 pounds
• Ability to work with children and adults in indoor and outdoor settings

APPLICATION REQUIREMENTS:

Please submit cover letter and résumé to Assistant Head of School Patti Frullo pfrullo@AllSaintsSchool.org with subject line, “Application for Director of Marketing and Community Relations.”